1. Define Your Objective: Determine the purpose of your explainer video. What do you want to explain, promote, or clarify? Define your target audience and the key message you want to convey.
   
2. Scriptwriting: Write a concise and compelling script that outlines the key points you want to cover in your video. Keep the language simple and focused, and make sure the script aligns with your objective.
   
3. Storyboarding: Create a visual representation of your script through storyboard sketches. This will help you plan the visual flow of the video, including scenes, transitions, and animations.
   
4. Visual Design: Decide on the visual style of your video. Consider color schemes, typography, and graphics that match your brand or the message you’re conveying. This is also the stage where you design any characters or visual elements that will be part of the video.
   
5. Voiceover and/or Audio: Record a professional voiceover that matches the tone of your video. Alternatively, you can use on-screen text if a voiceover isn’t necessary. Choose background music or sound effects that enhance the viewing experience without overpowering the narration.
   
6. Animation and Design: If your explainer video involves animations or graphics, start creating them. Use animation software or tools to bring your storyboard to life. This can include motion graphics, transitions, and any special effects that illustrate your points effectively.
   
7. Video Production: Compile all the elements – script, voiceover, visuals, and audio – to create the final video. Use video editing software to sync everything together, adjust timings, and add any necessary effects.
   
8. Editing and Post-Production: Review the video for coherence, accuracy, and overall flow. Edit out any unnecessary elements and refine the pacing. Make sure the visuals and audio work well together.
   
9. Review and Feedback: Share the draft with colleagues, friends, or focus groups to gather feedback. Ensure the video is clear and engaging for your target audience. Make any necessary revisions based on the feedback received.
   
10. Finalization: Incorporate any final changes based on feedback and do a thorough review. Check for any typos, technical glitches, or inconsistencies.
    
11. Export and Distribution: Export the final video in the desired format and resolution. Decide where you want to host or share the video – on your website, social media platforms, YouTube, etc.
    
12. Promotion: Once the video is ready and published, promote it to your target audience through various channels. Share it on social media, embed it on your website, and consider using paid advertising to increase its visibility.
    

Remember that the key to a successful explainer video is to keep it concise, engaging, and aligned with your audience’s needs. Each of these steps requires careful attention to detail and creativity to produce a compelling and informative video.